Why We Choose Merino

At Ronnie Blu, we believe in creating pieces that feel beautiful to wear and are kind to the planet. Merino wool is one of nature’s most sustainable fibres. It is completely natural, renewable and biodegradable, grown fresh every year by happy Merino sheep roaming New Zealand’s high country.

Each spring, their fleece is carefully shorn to keep them comfortable, and it naturally grows back. This simple rhythm between nature and care creates a fibre that is gentle on both you and the earth.

Naturally Circular

When a Merino garment reaches the end of its life, it returns to the earth where it began. Merino wool breaks down naturally in soil, releasing nutrients back into the ground instead of microplastics into our oceans.

Better for the Planet

Merino does not need constant washing as it stays fresh, resists odour and breathes with your body. That means less water, less energy and a smaller footprint over its lifetime. Many Merino farms across New Zealand use regenerative practices that nurture soil health and protect the land for future generations.

Made to Last

Merino’s fine, strong fibres create clothing that moves with you, keeps its shape and stands the test of time. It is warm in winter, cool in summer and comfortable all year round. Fewer garments, better quality and less waste.

Responsible by Nature

Every step of our Merino journey is traceable, ethical and transparent. We work with partners who share our values of animal welfare, land care and craftsmanship. Merino is more than a fibre; it is a way of honouring the environment that sustains us.