Ronnie Blu is an independent label made in New Zealand. Timeless yet contemporary, our pieces are made to look good, with forever in mind.

 At Ronnie Blu we are making a clear conscious choice to prioritize environmentally sustainable practices. That means committing to bringing you the best quality fabrics that don’t compromise on caring for the planet. We’re inspired to create pieces that are not limited to one season but can be worn in the years to come. We are a mother daughter team and each piece is handmade. Our wool is ethically grown in New Zealand & Australia, non-mulesed and ZQ or Responsible Wool Standard certified [certified at textile stage]. 

What synthetic material we do use is recycled and we use no single-use plastic anywhere. 

My childhood was spent in the beautiful Southern Alps of Marlborough, exploring its natural treasures and expansive countryside. Back then, my talented mother created her own natural merino fabrics from our family sheep station. 

- Framina